Yes you read that correctly. The boy band One Direction, not only sings/dances/preforms they now also have a makeup line. To be completely honest, I was skeptical about a group of boys coming out with cosmetics. After more thought, I figured they are not the ones actually making the makeup, or really anything to do with it other then put their name on it. Plus the people promoting One Direction know their market, and know what that market wants. Tink was so excited when this came, she was literally jumping around asking if it was for her.
The packaging is amazing. They really did a great job with the packaging of the product. It comes in a great tin box (think old school lunch boxes without the handle). The box has a brick pattern printed on it, then the plastic sleeve has all the One Direction printed material on it. The actual tween/teen market that this is geared for probably would have liked it printed on the box, but I am thrilled that it was not and that I can re-use the box for something else.
Upon opening the box, there was lots of print outs with different ways to use it with various makeup looks. As well as a flyer with all of the different boxes that you can purchase. It was neat seeing what other boxes they have. While they all are similar, they do have a few differences. Mostly in the nail polish colors and the eyeshadows.
The makeup itself is a bit lacking, but for a tween it is ok. The colors that I received were blue and pink. Not colors that I wear, but again Tink loved them. The neat thing is that the lipgloss will change colors under a black light. So I am thinking that during their concerts this will be fun. The eyeshadows do not have a lot of pigment and I found them hard to work with. But again, Tink was willing to over look this. And lets be honest a sheer swipe of blue is a whole lot better then an entire eyelid of bright blue. Can we say hello Mimi from Drew Carey Show?
I was very disappointed though, both the lipstick and the eyeliner/body crayon were melted by the time they came to me. I would have liked to use the body crayon. The box came with some great stencils to use with it. Luckily we always have face paint on hand at our house, so we popped that out and was still able to use the stencils.
The nail polish was great. It was a blue-green color with lots of shine and sparkle. It took forever to dry completely and you need a good two coats. My daughters really enjoyed this shade despite having to wait a bit for it to dry.
The mascara was decent. It made my daughters blonde lashes very dark. And for a tween it was perfect. There was not a lot of volume or lengthening products which was good for her.
Overall, while my daughter loved this box, I would probably not purchase it. I just did not think that they payout was worth the price tag. How about you guys? Do you buy the product lines of your kids favorite bands? Would you purchase something like this even if the quality was not completely there?